Stephen L. Rosenstein
Tips for Entrepreneurs
Financing doesn't end with startup
December 21, 2008
Many new entrepreneurs associate the need for financing only with the startup phase of their business. A loan or line of credit is often a necessity to purchase equipment and supplies, lease a location and pay for marketing and administrative materials. However, outside financing also may be used to fund growth or open new locations, or to keep the business viable during an economic downturn.
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Ads that are effective reinforce each other
December 14, 2008
Small-business owners face a daunting task of breaking through today's nonstop advertising clutter to reach buyers. Don't give up. There are ways to win the small-business advertising game.
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Good service is a wise investment
December 7, 2008
High overhead costs are nothing new to large department stores and retail chains.
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'Yes, you can' is motto for success
November 30, 2008
To be a successful small business, you have to think and act like a successful business. Sounds simple, perhaps, but many small-business owners and start-up entrepreneurs forget this basic concept. In the face of financial adversity, they adopt a "can't-do" attitude.
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SCORE is the place to go for answers
November 23, 2008
If you plan to start a small business, chances are you have many questions. If you haven't already, sooner or later you may be wondering:
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Positive attitude is vital to business success
November 16, 2008
Successful small businesses come in all sizes and specialties, but their leaders share one essential attitude - a positive attitude that transcends everything they do.
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Marketing is vital to any small-business owner
November 9, 2008
What does "marketing" really mean for a small business? For you, it might include events, public relations, trade shows or advertising. But for other small businesses, it might mean different things, such as electronic newsletters, packaging, postcards and even hats, uniforms or name tags that employees wear.
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The difference between leading and managing
November 2, 2008
Successful business owners shine at most aspects of operating their business. Usually they are great at planning, marketing, creative thinking or knowing just how to satisfy customers. They sometimes fall short when it comes to leading, managing and motivating others.
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Closely watch rise and fall of your working capital
October 19, 2008
Working capital is the difference between current assets and current liabilities. Lack of close control on working capital is one cause of business failure. The small business owner must be constantly alert to changes in working capital, the reason for them, and any resulting business implications.
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It pays to keep a careful eye on revenue stream
October 12, 2008
It's tempting to be optimistic about the level of revenue your business will generate, but the realities of your revenue stream may create an altogether different picture.
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